The power of defining your Customer by Milton Mattox

SACC and SWEA Arizona invites you to a informal Happy Hour Speaker event to make new contacts and gain new insights.

This time we are featuring author and business coach Milton Mattox.

He will talk on how narrowly defining who a "Customer" Is thwarts the power of customer centricity.

Today, many companies are rallying around the powerful concept of customer centricity. Customer centricity is when all processes within a company are designed around the needs of the customer. The goal is to ensure that processes within the company are focused on customer satisfaction, because satisfied customers are more likely to recommend the company's products and services to someone else. By doing so, the customer - who is not affiliated with the company other than buying its products and services - becomes an unsolicited promoter of the company.

He will focus on how many companies miss the mark of true customer centricity when they use the traditional definition of “customer.” We will discuss how simply expanding the definition of “customer” can help increate profits to the bottom line for any company or organization, no matter its size.

Milton Mattox

Find out more about Milton Mattox:

• twitter.com/miltonmattox
  
• linkedin.com/in/miltonmattox/
  
• facebook.com/Book.RAIDers/
  

Program for the evening:

6.00 pm Mingle and networking at Mother Bunch Brewing, (825 N 7th St, Phoenix). Please note: SACC is not catering food or drinks.

Shortly after 6.45 pm we will have introductions and program by Milton Mattox who will speak and answer your questions. 

Welcome!

SACC Arizona and SWEA Arizona
in coordination with DACC and GACC 

PS. This is one event in our series of monthly Happy Hour Speakers with some of the Valleys sharpest and most experienced leaders to explode your mind with insights, new thoughts and creative action. This is coordinated with the Danish American Chamber of Commerce as well as the German American Chamber of Commerce of Arizona.